Skype ‘The Born Friends Family Project’

An emotional ad was released earlier this week, part of a series of ads produced by Skype and the agency Pereira & Odell, showing relationships created by people using Skype. This spot, the fourth one in Skype’s family-portrait Stay Together series, shows the friendship between two girls, both missing their left arm, who have been using Skype to talk to each other for the past 8 years. After telling their stories, the girls meet for the first time, which makes of a very emotional encounter between them and their families. 

More about this ad can be read on Adweek.com here:
http://www.adweek.com/news/advertising-branding/ad-day-after-skyping-8-years-two-girls-special-bond-finally-meet-153609

You can also view the other video on AdverBlog.com here:
http://www.adverblog.com/2013/07/17/skype-portraits-stay-together/


All rights belong to Skype and Pereira & O’Dell.

Additional credits and information about this ad:
Client - Skype
Agency - Pereira & O’Dell
Chief Creative Officer - PJ Pereira
Executive Creative Director - Jaime Robinson
Creative Director - Jonathan Woytek
Senior Art Director - Tim Delger
Senior Copywriter - Katie Brinkworth
VP, Client Services - Gary Theut
Account Director - Ivy Truong
Account Supervisor - Ali Forgeron
Account Executive - Michael Reardon
VP, Strategy - Nick Chapman
VP, Media Strategy - Joshua Brandau
Strategy Director - Justin Cox
Associate Strategy Director - Jasmine Summerset
Media Strategist - Liz Wood
VP, Production - Jeff Ferro
Senior Integrated Producer - Victoria Whitlow
Senior Broadcast Producer - Elisa Moore
Senior Integrated Producer - Erin Davis
Print Producer - James Sablan
Prod. Co. - Station Film
Director - Peking
Managing Partner - Stephen Orent
Executive Producers - Michael Di Girolamo, Caroline Gibney
Line Producer - Sarah McMurray
DP - Marc Greenfield
Music - Future Perfect Music
Executive Producer - Maxwell Gosling